Diesel – Be Stupid

Diesel sparked quite a bit of controversy with launch of “Be Stupid” campaign in 2010. The ads showed men and women in various situations that are considered indecent,unsafe proactive and being stupid,. ASA concluded that ‘ the content of posters was likely to cause serious offense to adults in an untargeted medium and is unsuitable for children”. After a break Diesel has come back with the campaign. Here are latest 37 creatives from the “Diesel Be Stupid” series 

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