Pair of shoes equals – nos of cigarette packs

Brazilian shopping mall Palladium changes up price tags for anti-tobacco campaign

The best way to get smokers to quit is by telling them how much money they’re spending on their cigarettes. Master Roma Waiteman and Palladium Shopping Center in Curitiba brought that idea to life with “Price Setter.”


On eve of National Day Against Tobacco, the agency changed all the price tags in entire mall and replaced them with tags showing how many packs of cigarettes you could buy with that amount of money

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