Sweetest Typography

Who doesn’t know what “Typography” is in the mad ad world.The art and technique of arranging type in order to make language visible has been used by most of designers some or other times. What if the typography was “SWEET”??The sweetest typography has long been found on candy packaging (candy bars and boxes). Candy bars and boxes has used most of including shadows, outlines, embossed, debossed, metallic, Art Deco, Art Nouveau and Imperial style.

Here (below) are a few I found recently. And here is a tasty candy..

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Avella

Callier

Nestle