For most of us poster is a vintage or a outdated media. But Cheil Communications, Korea came up with brilliant idea that will probably make us change our mind. Known as The WI-FI poster, or the Poster 2.0 is a traditional poster transformed into a wireless hotspot. The WI-FI technology is hidden behind the poster which in turns automatically activates itself as soon as user approaches the hotspot and prompts the user to connect to the open network that has movie name to be promoted.
Don’t miss reading our earlier posts on inspiring OOH advertising campaigns.
We will love to hear your comments on the WI-FI Poster.