THE LESS CLOTHING, THE LOWER THE MAN’S I.Q.

Latest AIDES spot asks women to take the initiative. French HIV organization AIDES returns to more traditional advertising after use of risque animation in previous spot “Sexy Fingers“. The new spot comes from TBWA Paris, which shows men getting dumber as they take off clothes, makes us laugh and gets message passed effectively.

THE LESS CLOTHING, THE LOWER THE MAN’S I.Q.

Sexy Fingers