Google versus Facebook from advertising perspective

After years of trying to convince advertisers of being an viable advertising platform, the new kid in online marketing – Facebook is starting to make its mark. With Google’s global ad revenue worth of $43 billion in 2012 compared to Facebook’s $4.28 billion starting is the word to note.

The social network Facebook is reverberating with some serious brands, such as car manufacturers, credit card firms and the usual FMCG giants P&G and Unilever. Facebook clearly has to go long way for creating a significant challenge to Google, but this infographic from e-Intelligence illustrates some incredible insights on where the pair currently reside in the online advertising system

Google versus Facebook Infographics