The Airbag Ad
The opening page ad of Peugot in Exame magazine asks readers to hit the front end for knowing why it provides lot more saftey. On hitting an actual airbag inflates on the inside spread. Ad agency Loducca did this in 50,000 copies of magazine.
The Talking Ad
QR codes made dictators speak in print ads from free-press advocacy group Reporters Without Borders. Scan the QR code with Iphone and placing it over the leader’s mouth, makes it talking—but it’s the voice of a journalist discussing media censorship in that country.
The Solar-Powered Ad
The solar powered ad promoted green energy. A printed black-and-white sketch in magazine blossoms into full color when held into sunlight.
The Bottle-Opener Ad
Following the ad instructions, you can open bottle of Carlsberg with a piece of paper. Useful!
Don’t forget Social Share buttons on left hand side
The Bra-Tightening Ad
This Wonderbra ad lets you perform a little imprompu boob cinching—a wonderful little pick-me-up when you’re bored reading articles.
The Bubble-Gum Ad
Simple and fun
The Test-Drive Ad
That Norwegian ad for Volkswagen showed lengthy roads (in summer and winter versions). It asked readers in to download an app on Iphone. Hovering your Iphone over ad allows you to “drive” a car on road and test features of vehicle—lane assist, adaptive lights and cruise control.
The Sunbather’s Ad
Just the thing you need—a suntan-lotion ad that comes handy for face tan.
The Sticky Ad
The ad for Australian fertility clinic in FHM caused the magazine’s pages to stick together. When unstuck, it revealed woman posing in lingerie, with tagline “Don’t waste your sperm.” The message being—donate it at the Repromed fertility clinic instead.