Great Innovative Magazine Ads that Don’t Just Sit There Looking Pretty

In the flashy world of social, mobile, TV and cinema, magazine advertising looks old fashioned. But some print ads aren’t simply sitting looking foolish. They’re crazy as hell, and outrun the flashy advertising in other mediums. Below, check out magazine adverts that offer more than great looks and great copy.

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The Airbag Ad

Innovative magazine print ads

The opening page ad of Peugot in Exame magazine asks readers to hit the front end for knowing why it provides lot more saftey. On hitting an actual airbag inflates on the inside spread. Ad agency Loducca did this in 50,000 copies of magazine.

The Talking Ad

Innovative magazine print ads

QR codes made dictators speak in print ads from free-press advocacy group Reporters Without Borders. Scan the QR code with Iphone and placing it over the leader’s mouth, makes it talking—but it’s the voice of a journalist discussing media censorship in that country.

The Solar-Powered Ad

Innovative magazine print ads

The solar powered ad promoted green energy. A printed black-and-white sketch in magazine blossoms into full color when held into sunlight.

The Bottle-Opener Ad

Innovative magazine print ads

Following the ad instructions, you can open bottle of Carlsberg with a piece of paper. Useful!

 

Don’t forget Social Share buttons on left hand side

The Bra-Tightening Ad

Innovative magazine print ads

This Wonderbra ad lets you perform a little imprompu boob cinching—a wonderful little pick-me-up when you’re bored reading articles.

Innovative magazine print ads

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The Bubble-Gum Ad

Innovative magazine print ads

Simple and fun

The Test-Drive Ad

Innovative magazine print ads

That Norwegian ad for Volkswagen showed lengthy roads (in summer and winter versions). It asked readers in to download an app on Iphone. Hovering your Iphone over ad allows you to “drive” a car on road and test features of vehicle—lane assist, adaptive lights and cruise control.

 

The Sunbather’s Ad

Innovative magazine print ads

Just the thing you need—a suntan-lotion ad that comes handy for face tan.

The Sticky Ad

The ad for Australian fertility clinic in FHM caused the magazine’s pages to stick together. When unstuck, it revealed woman posing in lingerie, with tagline “Don’t waste your sperm.” The message being—donate it at the Repromed fertility clinic instead.