The award winning logo from Art Director’s Club of Los Angeles in 1973 is good example of how perception can change with new generations viewing things differently.
Kudawara Pharmacy logo gained widespread public attention, leaving one wondering what services are offered inside the doors.
Use of proper capitalization and spacing in letters could have saved the company great deal of embarrassment.
How many times customer would think about entering MegaFlick stores after reading this logo. Lesson: Use fonts carefully or you may regret.
Though the logo has gained some unwanted publicity,public will always tend to misperceive its services due to this tragic logo.
The use of black and white images created an unintended optical illusion. It leaves us wondering if it’s an an adult entertainment club.
The logo was supposed to show the sun behind yellow building, but the use of black lines on roof creates a very different image.
Simple logo created using three letters, when rotated 90 degrees clockwise, shows a very different image. The logo is still used by the agency.
Clinica Dental is being referred as “Full Service” practitioner after release of the logo.
The use of mouse makes the logo design go wrong … well, just view the photo and pass your own judgment.
Sticking to basic graphic design principles, adhering client guidelines and soliciting advice on prototypes prior to logo implementation can avoid having your designs join the ranks of logos gone wrong.