PepsiCo confirmed that 60 second outrageous spot of Mountain Dew is being pulled out. The spot which was sensitive in terms of racism and violence toward women has offended many online viewers recently. The spot shows a cop pressing badly injured women to pick up suspect out of a police lineup of five African-American males and a goat named Felicia.
The actors featuring are members of music group Odd Future and the video is created by, Tyler, The Creator co-founder of hip-hop ensemble. The goat Felicia is shown taunting to battered women in male voice with phrases like “snitches get stitches, fool,” “keep your mouth shut” and “I’m going to get out of here and do you up.” The spot drew lots of criticism this week and still can be seen on some of individual youtube channels