DTH player Tata sky launched a three and a half minute Television commercial to promote its offering, video recording in Tata Sky + HD. The film, ‘Prison Break’, was shot in prison of Budapest.The television commercial starts with three foreign prisoners in Indian prison planning their escape on day of India-Pakistan Criket match. With the well known fact about India Pakistan cricket rivalry they assume that jail guards will be busy watching the match and not pay attention to the prisoners. While escaping during the match the jail guards intercept them,then one of prisoners asks ‘What kind of Indian does not watch India-Pakistan match?’ to which the jail warden responds ‘Hard working Indians’.
Tata Sky – Prison Break
The film is produced by Curious Films and conceptualised by Ogilvy & Mather