1. Utilize coupons and savings codes
Consumers of all types love coupons. Even if someone never actually uses the savings, the opportunity to grab a coupon is a terrific way to encourage interaction between a company’s brand and its buyers. More importantly, coupons represent a way to determine whether the newest marketing push is visible in the marketplace, or whether it’s concealed behind other, better offers from competitors. Coupons offer dual value in garnering attention and offering a simple way to measure marketing effectiveness.
2. Measure sales levels
All statistics related to sales, advertising, and promotions require measurement before the implementation of any new marketing projects. It’s vital to be able to measure the level of sales experienced by the company before and after the arrival of a new advertisement or internet marketing project.
3. Create surveys
Creating a survey is a terrific chance for a company to measure the level of exposure and brand awareness granted by various marketing techniques. People get to say what they want about a company, and it’s all anonymous, which usually inspires honesty from respondents. It’s vital that surveys aren’t too long, however, as consumers don’t want to waste time with pages and pages of questions about a product or a company.
4. Track statistics for everything
Every internet marketing technique offers simple ways to track consumer behavior. Anything a company creates for promotion needs to have a code inserted into it so that the company knows when someone has seen an advertisement and responds to it. Tracking is available for impressions, click-through, and conversion numbers. As with sales levels data, impressions and click-through information needs to be measured before and after implementation of the marketing plan.