It may be a lack of inspiration
You may have fallen into a rut
You may be taking online advice to seriously
Originality does not have to mean “different”
Eye catching does not have to be loud
Lead the eye with your design elements
Simplicity will make your website stand out
Do you know the blandest thing about most websites? It’s the fact that they are cluttered up. If it were a poster then clutter would be new, but with websites, it seems that clutter is all they know. Cluttered websites are everywhere, so if you go the other way and create a website that is simple, then it will stand out. It seems to work well for Amazon, who probably have one of the most simple websites (and most popular) on the net at the moment.