Marketing is very important for every business, and now that first half of 2013 is gone, many businesses are reevaluating their marketing strategies. In order to ensure your marketing strategy is solid, there are several major blunders to avoid.
1. Don’t Use the Same Old Strategy
Just because a certain strategy has worked many times in the past does not mean it’s a good idea to use it yet again. The second half of year may be time to try something different. The same old strategies of the past may no longer be effective because of the changes in technology and customer trends, and the changes with search engine algorithms. New strategies should be formulated to give the business a fresh marketing start. That doesn’t mean you can’t build off of what has already worked – you just should try some new things to avoid having all your eggs in the same basket.
2. Don’t Skimp on Planning
Marketing strategies should not have little planning or thought put into them. In order to get the maximum ROI, your company’s marketing strategy needs to be planned out thoroughly and with careful thought. You need to create a long-term plan, not something only for the here and now. Set goals and milestones, strive to meet them, and try to integrate marketing efforts towards a common goal.
3. Don’t Choose the Wrong Channel
Choosing the wrong channel for your marketing can make or break your business. There are many different marketing channels from which to choose. Each has its own advantages and disadvantages. Television, radio, newspaper, and social media are but a few choices. Most businesses cannot afford to choose a channel such as television. Don’t make the mistake of picking a channel your business cannot afford. Choosing the wrong one can cause you to lose a lot of money and give you no benefits.
For affordable marketing, try social media and other internet options such as blogging. These are very affordable and are a great way to gain clients and spread the news about your company and products.
4. Don’t Cater to the Wrong Demographic
Don’t try to sell your products to people who don’t want them or that have no need to buy them. This will cost you money and time. For instance, if you sell children’s toys, don’t try marketing the products to college-age people who don’t have children; this will end up wasting your marketing budget, and the people who need your products will not be aware of you. Instead, market a product like children’s toys to adults with young children.
5. Don’t Separate Sales and Marketing
Many companies may have a marketing and sales team that actually operate independently of each other and do not communicate well. This can cause problems for both teams including losing important leads. Integrating sales and marketing teams can lead to better communication and better sales and marketing strategies as a result.
The second half of 2013 is here, and your business should be creating a new, effective marketing strategy that complements the new consumer trends and technological innovations. The internet and social media should be used, and old strategies should be retired to make way for long-term, detailed plans. This can help your business gain more clients and make money.