- Determine the reach of your audience
- Check the number of people your tweet has reached
- Determine the factors that lead to follower’s growth
- Identify the most influential followers
- Find out who retweet your products or content within your audience
- Finally to determine the optimum time it takes to tweet your audience.
Social media metrics are used to gauge the consumers and achieve the best results for your brands. Take a look at them-
If you intend to learn more about your consumer through social media, Kantar Media is the best expertise to help you accomplish your task successfully.
Jeremy Gomes is a senior media analyst (both Online and Print) working in a market research company. He also takes part in the development of audience measurement and multimedia monitoring tools. He takes inspirations from Kantar Media UK while doing his research work.