6 Tips for Effectively Designing a Banner

Whether you’re looking to advertise a major promotional sales event, or planning an extra-special occasion with some personalized flair, there are nearly limitless customizable size and color options for indoor and outdoor banner design. Strategic placement, careful layout, and a well-chosen color scheme can all help to make sure that your display is eye-catching and memorable. Check out the 6 following tips on creatively designing a banner.
1. Message Visibility
Visibility should be one of the first things you consider when beginning to plan your project. Whether you’re ordering a standard, template-based display, or placing a custom order, banners can be purchased in just about any size. Make sure that you choose a size that works for your specific installation. The contents should be easily visible from your expected viewing distance, whether from the street, sidewalk, or mounted in an indoor area, and you should make sure that potential sight-blocking obstacles are minimized.
2. Overall Banner Design
As you are considering your basic layout, you will want to think about your specific purpose and application. Would you like to design a display for a specific occasion, with a one-time or limited use, or would you like something that can be reused for a variety settings or events? Taking some time to consider your overall approach can help you to determine what combination of text styles, backgrounds, colors, graphics or logos you would like to employ.
3. Simplicity is Key
When it comes to getting your idea across in an effective, memorable way, a simple design is often the best strategy. Leaving open space around your text or imagery can help to increase their visibility, and add impact to the primary message. Instead of filling a banner with text that passers-by may not have a chance to peruse, you should try to keep messaging concise, using only the most essential, memorable information.
4. Banner Types and Fonts
For most projects, you should try to limit yourself to one or two fonts. Using complementary fonts can be an excellent way to organize information visually, but using too many types of fonts can be overly confusing and difficult to read. You should also make sure that the font size you choose is large enough to be easily read from a typical viewing distance.
5. Colors and Photographic Imagery
Using photographic imagery is a highly effective way to emphasize the primary text, but you should always keep in mind that displays can become confusing when too many elements have to compete for attention. While full-color displays can be beautiful, for focused, quickly-understood messaging and a professional, finished look it’s generally best to stick to a single color scheme.
6. Background and Foreground Colors
Choosing a color scheme for your banner should be based on considerations of readability, as well as aesthetics. When selecting a background, you should be careful not to choose a color that will be distracting against your primary color scheme. Color wheels can be helpful in choosing colors that are complementary, but contrasting, so that text will pop out against the background color. In general black text will contrast well against any light color, and white text will be prominent against dark backgrounds. For other colors, it’s usually best to choose alternating combinations, such as blue and yellow, which contrast in terms of both value and hue.
Whether you’re designing an advertising display for professional use, or would like to create a personalized banner to celebrate a major life event, you should feel free to have fun and be creative when considering your banner design, but do remember to keep color and font schemes simple, striking, and memorable.