Facebook posts are a common tool used in Social Media marketing nowadays. An average Facebook user has a habit of browsing through posts at least twice a day. And while many social media companies might like to use posts to advertise the targeted brand or product, they find themselves baffled about how to create a post which will generate them enough leads.
Working on Facebook’s posts.
Most users receive tons of post every single day. It is important that your post stays on top of the list for most of the time in the day or you lose a lot on lead generation. One scientific way to stay on top of most user’s top Facebook posts is to understand and work according to the news feed algorithm. The algorithm decides on how to segregate posts and which post should stay on top. While the clarity in working of the algorithm is still murky we can safely say that news feed segregates posts over their engagement levels, relevance to a particular user and the time frame of the post. And while there is no way you can trick or exploit a bug while creating Facebook posts, you can definitely use these basic dependencies of the algorithm to your advantage. So how do we make your post stand out from the rest of the crowd?
Provide useful information.
Like in search engine optimization, social media marketing emphasizes on the need for quality content. Just a bunch of posts which talk about your products will get you nowhere. In fact such posts will be ignored later on by users thereby decreasing your popularity in the network. Thus provide useful information to the user while subtly introducing him or her to your product. Not only this will make the user identify your brand in a positive light, but the news feed algorithm will keep the post on top due to its relevance to the user.
Use photos and visuals.
Always remember, a picture speaks a thousand words. Sure, you can have a catchy phrase or punchline which will be on the mouth of your targeted audience for some time, but a well planned picture along with the post will make sure the brand’s identity has been nailed in the potential customer’s brain. Apart from that in recent trends, it has been found out that photos and infographics are having more engagement levels than plain text posts. Thus including visuals is a must to make your posts stand out from the rest of the crowd.
Analyze your crowd.
After a few posts, you will start receiving significant interaction from the audience. Analyze this interaction to find out when is the best time to post newer content, what kind of posts are engaging to them, and other such data. You can do this by using Facebook’s own tool for providing you the statistics and figure out the best plan of action.
Remember that to have a great campaign on social media advertising, social media companies will have to struggle hard as the competition is tough. Promoting brands through Facebook post is just one aspect of the plethora of options available in social media marketing. To find out more, keep in touch with our blog.
Marcus Hois a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.