Just a few years back, social media was deemed to be only for groupies, teens or for those in search of romance and relationships. But this has changed dramatically in the past years. Facebook marketing has grown as one of the highly valued assets to marketers who are struggling to arrive at a certain niche audience. Facebook is the biggest and most accessed social media on the web nowadays.
Not only is it an accepted place to interact socially but it’s also turning out to be a ferociously competitive tool for marketing. Most entrepreneurs are starting to strike into this beneficial way of generating leads and sales for their businesses. Research has shown that the average Facebook user spends simply more than 6 hours per month on Facebook, which is double the time of its contiguous competitor, Google. More than fifty percent of these users are accessing Facebook from their mobile devices, and this shows that there are over 543 mobile users on the search for goods/services whilst on-the-go. Each and every day there are over 3.2 billion items that are commented or liked about on Facebook pages and this proves a very strong advertising mode for any type of business. Social advertising is really growing at a fast rate!
As a business company, you don’t want your Facebook page to look just like any other normal page. For example, you can design custom tabs on which you can add entries, so as to enhance usability and make sure that any person who access the page finds it easier getting something they have interest in. In addition, you can modify the order of tabs and highlight the most vital information.
Paying for ads is the solution to increasing your popularity on social platforms. Since there is not much you can do to directing people into your page, no matter the value of content on your page, paid ads are a good strategy to bring visitors. This also helps in increasing traffic for your site because you can personalize your Facebook add campaign, based on the interests of the people.
One thing that one should learn about social network is that engagement is its foundation. Initiate a conversation with the people accessing and liking your page. Consider offering them good discounts and bonuses for signing up with your company, but don’t forget asking them what they really want. You can make your Facebook page move from stale with an animated one via polls and other interactive strategies. Plus, as more people gather in locations that are already attracting a crowd, you’ll be on your success path with this Facebook advertising strategy.
Getting people to like your page isn’t that hard. The main principle is offering them something they can’t find elsewhere, for instance, setting up exclusive deals that can be accessed by only people coming from Facebook. Everyone loves exclusives, and it’s a sure method of enhancing your success on this social networking platform.
Although Facebook is the most lucrative social networking platform with more than 1 billion users, marketing on Facebook isn’t an exact science, and you’ll have to try various options till you find the best recipe. The key secret is to never give up!
Marcus Hois a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.